IKEA: don’t think, dance!

So last month IKEA has created a limited edition collection called SPRIDD, arose from the collaboration with British fashion designer Kit Neale.

According to the Swedish retailer’s website, “Music and mobility provided the starting point for designing SPRIDD, a collection that celebrates youth culture and self-expression. With inspiration drawn from music festivals, the SPRIDD collection consists of four different prints motivated by four distinct music styles.”

While I can see how some of the items of the collection – which includes tents, bean bags, towels, tote bags, posters, storage boxes and even t-shirts – could be useful during a festival, I don’t quite get the reference to music (the carps surprise me in particular), and the website doesn’t specify from which festivals or music styles the designer took inspiration.

The launching video is pretty cool though, and as a big fan of black and white I’d choose the first décor:




Author: Veronica Baldassari

Advertising and PR student at Richmond, the American iInternational University in London. Concerts and gigs enthusiast. Big fan of Del Boy and Patsy Stone. Slightly obsessed with mod haircuts and Paisley pattern.

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